Whether adding or consolidating their branch networks, many financial institutions are exploring new ways to enhance the branch experience for customers. From replacing the typical teller counter with office spaces to improving digital signage, banks are looking at a variety of ways they can pack value into any in-branch experience.
Operational Efficiency Helps Customer Service
“One of the biggest trends in banking is the move away from traditional transactional relationships to an informative role,” a recent ATM Marketplace article states. This shift means equipping bank employees with more training so they can do more than handle simple transactions. It requires more knowledge and time. When equipped with those, bankers can deepen the relationship with the customer by asking the right questions and offering relevant services.
Operational efficiency is essential to relationship-building. If the branch staff are handling time-consuming cash management tasks, they may miss a chance to talk to a customer about a life event that requires additional banking services.
Cash-In-Transit Carriers Create Efficiency
Today CIT carriers do more than just provide safe and secure transportation. Services have expanded to include preparing and processing cash and coin for branches and ATMs. And, now more than ever, these complementary cash management solutions are imperative for financial institutions trying to revamp their branch strategy.
By outsourcing cash management tasks to a CIT carrier, banks can free up staff to focus on training and development—ultimately enabling them to serve as relationship managers. The result is a more personalized, helpful experience for customers. This is exactly what today’s bank customers want.
According to the article Eight Banking Customer Experience Strategies for 2025, customers who visit branches are typically seeking advice on larger financial decisions. “In order to meet customer expectations for a financial guidance-focused retail bank customer experience, financial institutions need to have employees that can offer that advice,” the article states.
Rochester Armored Car continues to partner with its customers to listen to their business strategies and offer services that support them.
